![dairy live active cultures dairy live active cultures](https://img.yumpu.com/27140783/1/500x640/yogurt-what-is-yogurt-yogurt-is-a-cultured-dairy-oklahoma-4-h.jpg)
It’s frequently assumed “live and active cultures” on a label means a probiotic product, a belief held by 47% of consumers. MYTH: All live and active cultures are probiotics Additionally, many of these fermented products go through further processing, such as pasteurization and baking, that will kill the live microbes.” Probiotics are live strain specific microorganisms that have been studied and shown to provide a health benefit. Kristie Leigh, a registered dietitian nutritionist and senior manager of scientific affairs at Danone North America, said, “Yes, these products contain bacteria as part of the fermentation process, but not all live microbes are necessarily probiotics. More than half (52%) believe they’re getting probiotic benefits when consuming fermented foods and beverages, which include kombucha, vinegar, sauerkraut, pickles and sourdough bread. MYTH: All fermented foods and beverages contain probiotics The new consumer survey revealed five major myths on the microbiome and probiotics. While the scientific evidence and consumer interest on gut health is growing, there’s a surprising amount of confusion on the subject, the company said. “With greater knowledge of the gut microbiome’s health significance, we are focused on how the gut microbiome can be influenced, including the use of biotics – such as probiotics, prebiotics and postbiotics.”
#DAIRY LIVE ACTIVE CULTURES FULL#
“Research on the gut microbiome is rapidly advancing and we are just beginning to recognize the full extent of the role that gut microbes play in health and disease,” said Miguel Freitas, PhD, vice president of scientific affairs at Danone North America. Even fewer recognized the impact of the microbiome on overall health, including our immune system (43%), weight management (43%) and mental wellbeing (33%).
![dairy live active cultures dairy live active cultures](https://alter-entorn.com/wp-content/uploads/2020/09/Revive-800x675-1.jpg)
Only about half (49%) understood the link between the microbiome and digestive health. KRC Research conducted an online survey of 1,004 general population adults (ages 18+) across the US in August, 2021, which showed consumers are increasingly interested in foods and beverages that support gut health (71%), yet they’re not entirely familiar with the “gut microbiome” – or the trillions of microbes and their byproducts in our digestive tract.